The wealth-building stakes are high
I think going back to that acronym, GEM Squared: gamified, entertainment-driven, multipurchase, and multi-generational. I think Harry Potter is a power brand that exemplifies all four of those aspects. I can’t share the research data we have, but certainly, it’s a very powerful multigenerational brand. It’s almost like a rite of passage for a lot of kids to read the stories or watch the movies. I know with my kids, we spent three years for each of them reading the stories at bedtime, and it was probably one of the nicest memories I have with them. I go to theme parks… I probably go to three or four theme parks every year. I’m a huge theme park fan, and I don’t do it professionally; I do it because I’m a big nerd. When you go to the Harry Potter world inside of Universal Studios, A, they’re some of the best theme parks ever imagined, and B, it’s all ages.
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YouTube’s ad machine has quietly become bigger than the combined streaming ad businesses of some of Hollywood’s biggest names. YouTube created more advertising revenue last year than its four biggest rivals combined, reports Business Insider.,详情可参考新闻
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